Online
Distribution/Media

Like all effective media exposure, PR or even advertising, the proof is in the results. That’s why we deliver an unparalleled level of analytics. We proudly work with results from analytics organizations such as Kantar Media, Experian and other industry-leading partners to provide custom data that verifies and validates our insights as well as the metrics defined at the outset of the media campaign.

Online video distribution is an exceptionally effective means of building an audience. Our Social Media team recognizes this and has created a method to build sustainable audiences among brands so they can become the next big thing. Using multiple social media platforms, we get consumers from all over the web to view  professionally produced videos and click to specified landing page. Distributing the segment from dozens of different social media sites, our programming is seen across the web.

 

MEDIA BUYING

Media buying in a digital-first world is second nature at NLTV Studios. Our clients come to us looking for a media strategy, but in reality, they have a recognizable brand, an exemplary product or service and know the audience they are trying to reach. We specialize in figuring out where that audience “lives” and how we can strategically reach them as efficiently as possible.

Media buying isn’t just about negotiated rates (although we’re pretty well-versed in the art of negotiation), rather it’s understanding the contribution of each marketing element (online and offline) in the path to purchase. Monitoring the performance of each medium as if it functions independently is a common marketing pitfall. By nature, media is not consumed in a silo so why would we buy it that way?

We focus on a data-driven approach with attribution modeling as the foundation for our analysis. We use attribution modeling to determine a holistic view of how media is consumed, and more importantly, how those consumption trends drive conversions.

Search, paid and organic, often gets all the credit for conversions but people do not randomly search for a brand, they are driven to search. It is crucial to understand what drives people to search with the optimal search engine marketing strategy from set up to implementation.

Media buying is about remarketing and data management just as much as it is price bidding and creative execution. We bring the online and offline know-how to ensure that media buys are performing at the expected ROI.